The yearbook publication class, under the advice of Mary Gillis, is testing the waters with an experimental technology – augmented reality – for possible applications in the 2014 Growler.
The technology is still very young, but the developer, Aurasma, has established a huge base of corporate partners, including GQ, Universal Pictures, Kellogg’s, and even Walsworth, the company that publishes the Growler. Aurasma has an app of the same name for both Apple and Android phones, though a few older models do not have the processing power to handle the technology. With this app, printed or digital pictures or words can be linked to any number of “Auras” that show up on the user’s phone. To use this feature, users simply have to open the app, point it at an image that has an Aura, and enjoy the resulting images or videos.
“The year book staff was offered the opportunity to use Aurasma because last year, the Growler was featured in Walsworth’s Gallery of Excellence,” Gillis said.